My wife Stacy and I were in Chicago this past week attending a Young Farmers and Ranchers committee meeting. We went in a day early so that we could see some of the sights in town. Only one other time had we been to the Windy City, but on that first trip we visited the Chicago Field Museum. I really enjoy visiting museums and so we decided that was going to be the first stop of the day. The other reason that we liked this place is because it houses one of South Dakota’s most famous and oldest residents. Sue the T. Rex is one of the most complete dinosaurs of her type that has ever been discovered. She was found about 80 miles northeast of where we live so we always figure that she wouldn’t mind having some visitors from back home.
The museum regularly features some traveling exhibits and one of them right now is an exhibit about water. So we bought our tickets and that was our first stop. Part way through the exhibit it talks about water usage for agriculture. Some of it was worded a little strange but nothing totally out of line. But then I came across a display that was hard not to notice. The title on the display board was “The Thirstiest Crop of All…Beef.”
I stood there stunned at what I was reading. There was plenty of misinformation being touted as the truth at a very respected museum. Among the many claims were things like it takes 1800 gallons of water to produce just one pound of beef, it talks about grain feeding our cows, and that industrial beef waste easily spills and pollutes ground and surface water. Of course the answer to all of these problems is to grass feed cattle.
As I was trying to soak this all in, a family walks by with two teenage girls. One of the girls mentioned to her parents that this is why she doesn’t eat beef. Hearing something like that, I jumped at the chance to tell them the truth about beef production. Unfortunately, they walked away from me without giving me a chance to hear my story, but the next several people that stopped by know a lot more about beef production now. After talking to several visitors about why this exhibit was wrong, I decided that I needed to talk to a museum official about this issue. Come to find out, that’s harder than it should be.
Everyone that works on the floor of the museum is a volunteer. And to boot, none of them could offer me anything other than filling out a comment card. There was a phone number on their brochure that I finally called. When answered they run you through a maze of options, but none of them was one that I needed. I wanted to speak to a real person. Well, one of the options was to push 3 if you want to make a donation. I know that money talks, so I figured when that button gets pushed it gets somebody’s attention. And it did. They transferred me to guest relations where all I could do was leave a message.
I didn’t hear back from them until after we returned home. I actually visited with a very nice lady who explained to me that the exhibit originates from the American Museum of Natural History in New York City. After listening to all of my concerns she seemed eager to take my case to the next level. She sent an email to her contact at the musem in New York and they are looking into it. However, she feels that it would help if they actually heard from me directly. This exhibit is scheduled to travel around North America for at least the next year. So there is still plenty of time to get this corrected. But I am sure that they are going to need to hear from more people than just me.
Follow this link to see exactly what the exhibit says about beef production.
Here is the address of the Director and museum in New York that is in charge of this exhibit.
Ray Salva
Director, Traveling Programs and International Partnerships
American Museum of Natural History
Central Park West at 79th St.
New York, NY 10024 – 5192
He can also be contacted through email salva@amnh.org.
I have no doubt that we can get this changed, but it will take a group effort as usual. I know that everyone is busy but we must always ask ourselves if we can afford not to act.