I am traveling home today from a meeting in New York, a PR conference. The focus was getting the story of agriculture told effectively. While waiting in the airport, I overheard two business professionals talk about how expensive milk is. They went on to discuss how the price of corn has nothing to do with the price of milk.

This is a perfect example of why we need to tell our story every chance we get. We take for granted that people know cows eat corn, or that cows produce milk.

As farmeers and ranchers, it is our responsibility to make sure our neighbors, rural and urban, understand what we do on our farms and ranches. We need to show them our farms and ranches touch their lives too, and what an important role we play in feeding America.

Together, we can change the image of agriculture, one story at a time. Never under estimate the power of one! Go tell your story and help our consumers remember the important role we play in our country. Afterall, Farmers and Ranchers are the backbone of America.