The International Food Information Council (IFIC) launched a new video titled "What's For Lunch?" The intent of the video is to tell a balanced message on food production methods and biotechnology. With more people turning to the internet for information, IFIC saw the importance of making the video available on the internet. You can find this new video on YouTube, and it will soon have a MySpace and FaceBook page.

The "What's For Lunch?" video features consumer interviews, as well as interviews with an academic, dietitian, a farmer and a school principal.

The video focuses on facts, rather than myths. It also points out the important role marketing plays in swaying consumer minds. Take a few minutes and check out this video and see for yourself how just a few words can have a major impact on a farming operation.