Farming has never been said to be "easy." In todays day and age, the key is diversification and the ability to direct market.

This is what growers in my end of the world have found. The latest rage has been blueberries along the Central Coast of California.

Southern High Bush varieties thrive in low chill and drier climate conditions. Local farmers are getting top dollar for great local product. We all know the "rage" that local is driving in our businesses. That is for sure! Buy local is getting more attention than sustainability in some places.

We just need to think "outside" the box when it comes to what we grow. If it is different and can be marketed locally, we'll never be second to any other farmers out there.