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Economy Sparks Holiday Baking Trend
11/26/08
Economy Sparks Holiday Baking Trend
The national trend toward eating more meals at home to save money has spilled over into the holiday baking arena this season. More and more consumers are taking a crack at baking their own holiday breads and desserts, spawning a cornucopia of “how-to” articles, step-by-step recipes, online video demonstrations, blogs and hand-on classes.
Sales figures for Gold Medal Flour released by General Mills support the contention that consumer interest in holiday baking is on the rise. For 50 years, sales of the company’s flour have remained flat but recently jumped 10 percent.
Consumers are using all that flour in a variety of homemade creations for holiday (and everyday) dinners and to give as gifts to friends and loved ones. With so many people trying their hand at baking—either returning to it after a long hiatus or for the first time ever—sales of ingredients other than flour could spike as well. Below are some examples of how the holiday baking trend is playing out.
What is your favorite holiday food to bake?


