A pickle is worth preserving when it conveys a solid, traditional message of a safe, healthy product. In this case I believe the pickle logo accomplishes the goal. Is Heinz having trouble conveying this message? If not, then why fix something that is not broken.

I am the founder of the "Save The Heinz Pickle" campaign on Facebook. In one week, we have gained over three thousand supporters. I am also a farmer (yes I grow tomatoes too), so I see the desire to put the tomato on the label, but see no reason for Heinz to eliminate the small pickle that has been on the label throughout the history of the product. If it is really about truth in advertising, why no ear of corn? Heinz's regular non-organic ketchup is made with High Fructose Corn Syrup (HFCS).

Thanks for the mention in the blog, and help us to bring back the pickle, sign onto our facebook page, or go to . . .

http://savethepickle.org/

I am from Pittsburgh, my Dad actually worked for Heinz while he was in high school way back when (in the pickle department, I might add) and it would be ashame to see this icon for Heinz done away with. It's historic. Heinz became famous through its ketchup and pickles. Why change?

I think the Heinz people have put themselves in a real pickle with this move.