Nearly half of U.S. adults (46 percent) are eating out at restaurants as frequently or more often than they did a year ago, according to a recent national survey conducted by Harris Interactive for Dairy Queen.

Most consumers surveyed (89 percent) who eat out in restaurants said they are likely to take advantage of discounts such as value meals, coupons and frequent customer cards/membership programs. The choice of where to dine is based primarily on price and menu variety, according to 71 percent of survey respondents.

Dairy Queen commissioned the study to learn how the economy is affecting consumer dining decisions. Just over 2,800 adults across the nation were surveyed about their dining habits.

To learn more about this study, visit www.businesswire.com and search for Dairy Queen.

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