| « 'Taste Education' Celebrates Hawaii's Regional Cuisine | 'Julie and Julia' Movie Garners Attention » |
Collective Buying Trend is Power for Foodies
08/17/09
Collective Buying Trend is Power for Foodies
With the economy in a downturn and food and restaurant prices staying status quo and even rising, what’s a foodie to do?
Collective buying seems to be on the tip of everyone’s tongue lately. But move aside discount dental plans and warehouse clubs, consumer buying power for restaurants and other eateries is all the rage.
Groupon, a collective buying group that began in late 2008, offers daily deals to eateries, spas, sporting venues and various activities in most major cities.
“We started Groupon to make it easier for people to enjoy the great things in their community. We do it by offering daily deals at unbeatable prices through the power of group buying,” said the site. “We also use Groupon’s consumer collective to lift each community we touch, by featuring local charities and organizing support for community causes.”
Groupon deals in Washington, D.C., have included 40 percent to 60 percent off gift certificates to fine restaurants, cafes and lounges. For example, one of Washington’s most notable restaurants recently offered a $25 gift certificate for $10. In New York City, Groupon recently offered its members a half-off historic pizza walking tour for $15 (pie included) and in Chicago, members got to partake in an $80 cooking class for only $45.
Restaurant.com is another venue consumers can go to for discounted prices for restaurants in their communities. Typically consumers can choose from thousands of restaurants on the site and purchase a $25 gift certificate for $10.
But, Restaurant.com also partners with such stores as Borders books and other retailers to offer extra perks to their members, such as a $25 gift certificate for as low as $2.
“Restaurant.com serves as the community matchmaker, introducing great restaurants to great people,” said the site. “From appetizers to dessert, from wine to dinner, Restaurant.com helps restaurant owners promote the new and unique aspects of their restaurants while providing diners with great value in a fun, new and cost-effective way.”
All in all, collective buying power connects consumers to food in a fun and discounted approach that’s a win-win for everyone.


