According to a new BBC series, many Tokyo restaurants tempt customers by displaying plastic versions of their menu in the window. What looks like real food is anything but.

"What started as a marketing ploy is now almost an art form, as skilled workers recreate everything from a bowl of soup to an ice-cream sundae," says BBC journalist Roland Buerk.

And don't expect the plastic food sensation to remain exclusive to Tokyo for long. With expanded marketing, plastic spaghetti and even beer could soon be coming to a restaurant near you.

Watch the video here.