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My American Farm Sharing Agriculture’s Story

HONOLULU, January 8, 2012 – The American Farm Bureau Foundation for Agriculture invites Farm Bureau members to join the conversation at the American Farm Bureau Federation 93rd Annual Meeting.

“We need farmers and ranchers of all types, all ages, all sizes to share their personal stories of agriculture with the consumers we serve,” said Dan Durheim, director of the American Farm Bureau Foundation for Agriculture.

To support members in sharing their story, the foundation is featuring a number of new resources related to the My American Farm project at the annual meeting.

My American Farm was developed to engage millions of young people, teachers and parents through unique educational experiences, educator resources and fun family activities in an online environment. My American Farm would not be possible without sponsorship from the title sponsor Pioneer Hi-Bred, a DuPont business, which pledged more than $535,000 over three years to the project.

“Modern agriculture allows farmers and ranchers to grow more food using fewer resources and offers Americans an array of food choices,” said Steve Brody, director, Global Biotechnology Affairs and Industry Relations for Pioneer. “We are proud to support innovative programs like My American Farm because we believe resources like this can help farmers engage in conversations locally to share this important message with consumers and most importantly with our youth, who represent our nation’s future decision makers.”

As adoption of the site grows, curators of this resource recognize that it has the potential to be so much more.

“My American Farm is more than the games and resources, it’s a fun and engaging way to share positive messages about agriculture with the public,” says Curtis Miller, director of education for the AFB Foundation.

Over the last year, the foundation has expanded the resource. The site now offers 15 interactive and educational games. New educator resources, such as videos, e-comics, lessons and fun family activities, expand the site’s reach to include students and parents. In addition, an interactive toolkit was added to offer educators and volunteers a one-stop resource to get the most out of My American Farm. Members can go online to www.myamericanfarm.org or stop by the American Farm Bureau Foundation for Agriculture booth in the AFBF annual meeting tradeshow.

In addition to showcasing the resource in its booth, the foundation is also hosting a My American Farm-themed luau at the annual meeting. On the way to the luau, members and guests will see a brand new video challenging them to join the conversation by sharing agriculture’s story in their local schools and communities.

Pioneer made a special donation specifically for the My American Farm luau and related events at the annual meeting. According to Durheim, this donation is above and beyond Pioneer’s ongoing support for the project and demonstrates Pioneer’s full commitment to the aims and purposes of the My American Farm program.

After the annual meeting, the Join the Conversation video will be available to states as a resource to encourage members to engage in building awareness and increasing understanding using resources such as My American Farm. At the conclusion of the luau the foundation will give away a My American Farm kiosk to the state purchasing the most tickets to the event. The kiosk will be available for use as an agricultural literacy exhibit at venues throughout the state.

The free games, activities and educator resources for My American Farm are available to everyone at www.myamericanfarm.org.


Contacts: Tracy Taylor Grondine
(202) 406-3642
Mace Thornton
(202) 406-3641