5 Reasons Ditch the Rule is Cool
WASHINGTON, D.C., May 1, 2014 – Static, cluttered websites dedicated to public policy issues litter the Internet. But a handful of policy websites rise above the ho-hum. Below are five reasons Farm Bureau’s new Ditch the Rule website (ditchtherule.fb.org) is cool:
1. “Why” is front and center.
Why the Ditch the Rule campaign was launched is front and center on the website. You’re not left guessing about why the campaign exists or trying to find an explanation that’s buried deep in the bowels of a clunky site that’s a nightmare to navigate.
2. A picture really is worth 1,000 words.
Color photos of dry ditches and seasonal streams that the Environmental Protection Agency and Army Corps of Engineers intend to regulate under its proposed “waters of the U.S.” rule vividly tell the story.
3. Candid, powerful insights.
Bob Stallman, president of American Farm Bureau, pulls no punches when it comes to explaining why all Americans should be concerned about the proposed rule. “The rule is an end run around congressional intent and rulings by the U.S. Supreme Court,” Stallman points out. In addition, “Congress makes the laws of the land, not EPA and the Army Corps of Engineers.”
4. Interactivity, baby.
Reach members of Congress with your views, tweet to your followers and send comments to federal agencies with a few mouse clicks.
5. A wonky hashtag.
In today’s celebrity-obsessed society, social media hashtags about public policy issues will never have the panache of #KatyPerry, #royalbaby or #letitgo. But the hashtag of the campaign – #DitchTheRule – is cool, in a wonky kind of way.