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April 17, 2014

Farmland Theatrical Launch Just Weeks Away

For more information on Newsline, contact: Kari Barbic, Media Specialist, American Farm Bureau Federation, karib@fb.org.

In just a couple of weeks, the documentary directed by award-winning filmmaker James Moll, Farmland, will be released in theaters across the United States. The U.S. Farmers and Ranchers Alliance has worked with James Moll on this film, and private screenings of Farmland have brought positive feedback so far. Seanica Otterby has the story.
OtterbyThe theatrical launch of the documentary Farmland occurred today at the 2014 Tribeca Film Festival in New York City. U.S. Farmers and Ranchers Alliance CEO Randy Krotz says the film will be released in more than 100 theaters across the country on May 1st. Krotz says one challenge, and a priority for USFRA, has been getting the attention of theaters and broadly distributing the film to the public.
KrotzThat’s a real focus of ours as we go through the summer and into the fall, to make sure that Farmland is in venues where some other films that maybe don’t share quite as practical and realistic look of agriculture have been for several years.
OtterbyPeople who have viewed the film so far feel like they know the farmers and ranchers featured in the film, according to Krotz. He says the film also touches the hot topics in agriculture that garner different opinions from a variety of people.
KrotzWe’re not going to shape that opinion in an 80 minute film, but you can begin to get people to ask more questions. And that’s what we really hope for, is that as people walk away from this film, that they really want to learn more about food production.
OtterbyUSFRA looks forward to the national release of Farmland, and Krotz says USFRA is happy to be part of this project.
KrotzThe subjects in the film have been absolutely wonderful. They’re actually covering a lot of venues, so we’re thrilled with what their participation has been. We’ve got an Academy award-winning documentarian that is out there with this film, and we’re just excited to have a tool like this that perhaps opens up the consumers’ hearts and minds about food production.
OtterbyTo learn more about the documentary, visit Farmland film dot com (www.farmlandfilm.com). Seanica Otterby, Washington.

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