Virtual Reality Video Connects Consumers to Farming

Podcast / Newsline Mar 7th, 2017

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A new virtual reality video is connecting consumers to the farm. Micheal Clements has more.

Clements: A new virtual reality video shows consumers what it’s like working on a farm. The U.S. Farmers and Ranchers Alliance released the video recently at the South Beach Wine & Food Festival in Miami, Florida. USFRA CEO Randy Krotz says the video gives consumers a 360-degree look at agriculture.

Krotz: You’ll look through a glass at your phone and look at a video and feel like you’re in the room in a farrowing unit in a hog facility. It really is a quick immersion for a consumer to see agriculture first hand and it’s our best way I think to make people feel like they are on the farm without actually being on the farm.

Clements: Krotz says the video is part of USFRA’s “Smart Farm” initiative aimed at bridging the gap between acceptance of everyday innovation in consumers' lives with science and technology on today’s farms.

Krotz: We’re trying to connect people with agriculture, we’re trying to do it through the voice of the consumer, and it’s a way to make people feel as though they’ve been there, that they’ve experiences it, and there’s so many things, whether it’s GMO’s, antibiotics or using pesticides, or how we explain sustainability that we can do better once you actually see what’s going on on the farm.

Clements: Krotz says USFRA is planning to do more virtual reality videos in the future.

Krotz: This one happens to do be on pigs, and we’ll do other species, we’ll do crop plantings, we’ll do fruits and vegetables. We’re really going to use this approach to again, connect consumers and society as a whole with agriculture.

Clements: Micheal Clements, Washington.

Shiloh Perry
Communications Assistant, AFBF

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