Impact of COVID-19 on Agriculture


AFBF Careers & Internships / June 15, 2020

DEPARTMENT:     Business Operations and Revenue Development


POSITION OBJECTIVE:     Responsible for overarching strategic planning of editorial content and revenue targets to achieve annual and long-term goals for product and profit growth for all media services. Manage the editorial, circulation, sales, marketing, financial and manufacturing resources within established standards and policies.


REPORTS TO:     Executive Director, Business Operations and Revenue Development


DIRECT REPORTS:     Editor, Sr. Account Services Manager and Production & Audience Coordinator


LOCATION:     Fort Atkinson, WI



  • Establish and achieve targeted revenue goals, develop and manage budgets, analyze sales and marketing activities, and monitor expenses to meet or exceed targeted financial performance.
  • Identify and implement editorial content development opportunities according to strategic priorities and market needs.
  • Develop short and long-term business plans (including marketing and sales strategies and promotions) consistent with organization’s strategic revenue goals.
  • Identify competitive market opportunities and develop business cases to establish new products and services, all in keeping with the business’s strategic interests.
  • Ability to create and execute a multiplatform sales strategy that covers print, websites and mobile products. Sell advertising space, with responsibility for at minimum 50% of revenue generation.
  • Prioritize, schedule and delegate work assignments to staff and provide leadership to achieve customer satisfaction within budgetary constraints.
  • Ensure continuous improvement of media products and the methods for achieving the end products by leading a professional staff.
  • Maintain a culture of teamwork, delivering superior customer service, and upholding journalism excellence.
  • Maintain staff guidelines and awareness of elevator and mill industry safety rules and regulations.
  • Represent the organization in the appropriate professional associations, societies and groups. Develop industry presence and participate in trade conventions and shows.
  • Seek out opportunities for cooperation, collaboration and business synergy with other facets of the organization.



Communicates with all advertisers, subscribers, affiliated industry organizations, vendors and AFBF staff as appropriate.  



  • Bachelor’s degree with an emphasis in journalism, marketing and/or business



  • Minimum 10 years’ experience in the publishing industry; with at least 5 years’ management experience
  • Skilled marketer with proven track record of driving revenue and content development, improving existing products and developing new services
  • Proven knowledge of using interactive and social media tools to market events, expositions, and conferences
  • Strong understanding of sales and marketing principles with revenue target responsibilities
  • Effective project planning experience and creation of business development opportunities
  • Proven ability to establish strategic plans, manage multiple projects and maintain perspective of market strategy
  • Effective understanding of latest media technology and service offerings and identify how to apply them within the targeted market segments
  • Excellent writing and demonstrated business acumen
  • Strong communication skills with the ability to relay market conditions to senior management
  • Must be able to work under pressure and meet tight timelines



  • Experience on both the editorial and sales side of the publishing industry. Trade association or niche market experience a plus.
  • Experience identifying and deploying new services and content outlets.



  • Travel as required – approximately 25-30%



Please send cover letter and resume to

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