INFLUENCE: The goal of FB Advocacy is simple: Increase Farm Bureau's effectiveness and visibility as the national ADVOCATE for farmers and ranchers.

ACTION: The strength of FB Advocacy is Farm Bureau members who unite to speak out on issues of concern for the nation’s farmers and ranchers, rural Americans and consumers.

IMPACT: Beginning at the grassroots level and involving Farm Bureau members’ advocacy efforts across the country, all of agriculture speaks with one voice through FB Advocacy.