Annual Convention Media Guide

Welcome to the American Farm Bureau’s 101st Annual Convention and Trade Show. We are providing this guide as a resource to help you plan your coverage.

Because schedules and events are subject to change, registered media will receive emails on Friday, Saturday and Sunday previewing the next day’s events, including media availability and news conferences with AFBF leadership, special guests and conference attendees. For up-to-date information on the convention schedule, download our conference app – instructions are listed below. Please note, events for media only will not be listed in the app.

The AFBF Newsroom

The American Farm Bureau Federation’s Communications team will provide a full range of media services during the convention, from news releases to interview assistance. Our annual convention features a number of concurrent events and our comprehensive news operation is designed to help you cover everything. Bring your cameras, laptops and audio recorders, plug in and we will help with the rest.

The AFBF annual convention newsroom, media workroom and broadcast facilities will be located in the Austin Convention Center from Friday, Jan. 17 through Tuesday, Jan. 21. Most of the newsworthy action will take place beginning on Saturday and will conclude after Tuesday’s delegate business session.

Note: All times listed in this media guide are Central Time.

News Conference Schedule

All News Conferences will take place in room 9B

Sunday, January 19 – 10 am 

  • AFBF Vice President Scott VanderWal
  • Sherry Saylor – Chair of the Women’s Leadership Committee
  • Patti Fisher – Chair of the Promotion & Education Committee
  • Paul Molesky – Chair of the Young Farmers & Ranchers Committee
  • Adrienne DeSutter – Rural Resilience


Monday, January 20 – Immediately following Closing General Session (appox. 1 pm)

  • AFBF Vice President Scott VanderWal
  • Agriculture Secretary Sonny Perdue


Tuesday, January 21 – One hour after the voting delegate session concludes 

  • AFBF Leadership

Media Room Locations (3rd Floor)

Newsroom Headquarters, 9A
Media Workroom, 9C
Media Food Service, 9C
News Conferences, 9B
TV Editing & Photos, 6AB

Official newsroom hours are Saturday from 9 a.m. – 5:30 p.m. and Sunday through Tuesday from 7 a.m. until one-half hour after closing events. If you have special deadlines, please don’t hesitate to ask a member of the AFBF Communications staff for assistance.

Media facilities are open to members of the working media and state Farm Bureau Communications staff with approved credentials only. Be sure to wear your media credentials at all times.

Media Registration

Pick up your media credentials in the Solar Atrium of the Austin Convention Center (mezzanine level). Look for the “Media Registration” sign along the registration tables. Registration hours are 9 a.m. to 5 p.m. on Friday, Jan. 17; 6:30 a.m. to 5 p.m. on Saturday, Jan. 18 and Sunday, Jan. 19; and 7 a.m. to 3 p.m. on Monday, Jan. 20.

General Session Photos

So that attendees will have unobstructed views of the stage during the opening and closing general sessions, there will be two officially designated photography areas for state Farm Bureau staff and photographers with media credentials. Those photo areas will be on the left and right side of the stage. Official AFBF photographers for the event will have limited access to the center stage area, and AFBF will provide “pool” photographs for state Farm Bureau and news media use shortly after the close of each general session at

Convention Program

Pick up a hard copy of the program onsite or download it here (includes maps of the Austin Convention Center and hotels used for events):


Photos for all events will be posted at They will be organized by event in collections.


Audio Download/RSS: Selected workshop audio will be available here:


Video coverage of key events will be made available for download during the convention. High-quality downloadable video and audio will be available at We will provide video files suitable for editing from key events of the convention, both B-roll/cutaways and source footage.

Streaming Video Schedule

We will be live streaming all general session events at, with sharing links such as Facebook available from this site. Additionally, our Facebook page will have select speeches live streamed. We will also provide shareable recorded video streams of selected content from the convention at this livestream page.

Media Contacts

AFBF’s Terri Moore ( and Cole Staudt ( will be available to assist you with specific media requests. Need an interview with a member of the AFBF staff? Need to chase down some background information? Just let them know.

Media Reception

The United Soybean Board will host a media reception on Sunday, Jan. 19.

Media Lunch

Lunch will be provided on Sunday, Monday and Tuesday.

Convention Mobile App

Take your program with you wherever you go by downloading the Annual Convention mobile app. Visit to find links to the app on the Google Play Store or Apple App Store. You can also search for Farm Bureau & IDEAg Events in either store.  Enter event ID: AFBF2020, and make sure to allow push notifications to receive important announcements and updates.

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