Impact of COVID-19 on Agriculture

Farmside Chat Podcast: The Importance of Consumer Engagement

News / FBNews January 29, 2020

Credit: AFBF 

In agriculture, we often talk about the disconnect between consumers and the farm. Most consumers are further removed from how their food is produced than generations before. Martin Otto, chief operating officer of Texas-based supermarket chain H-E-B, and Arizona vegetable grower John Boelts joined American Farm Bureau Federation Vice President of Communications Terri Moore to talk about the opportunity to share agriculture’s story and connect with people outside of farmers’ fencerows. The podcast was recorded live from AFBF’s Annual Convention in Austin.

You can access Farmside Chat several ways. The podcast is available on the AFBF website, as well as through iTunes, Google Play, Spotify, SoundCloud and Stitcher. Most podcast services allow you to subscribe to or follow a podcast so that when there’s a new episode, it will automatically download to the podcast platform.

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Behind every devastating drop in cattle, corn, ethanol and other crop futures, there are farm and ranch families with suddenly shaky futures.

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From dairy farmers with nowhere to send their milk and cattle ranchers reeling from plummeting beef prices, the impact of the coronavirus is rippling through farm country. Corn, cotton and soybean futures have tumbled, ethanol plants have been idled, and some fruit and vegetable farmers are finding their best option is leaving produce in the field.

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