New Farm Bureau University Media Module Covers Message Crafting, Working with Reporters

News / FBNews December 6, 2021

Credit: AFBF 

The American Farm Bureau Federation’s new “Media Advocacy Skills” training module will help farmers, ranchers and other advocates for agriculture with all aspects of working with the media to deliver an impactful message.

The module is available via FB University, which allows Farm Bureau members to learn through interactive experiences online when and where they want. It’s easy to log onto the program from a desktop computer in an office or on an iPad in the field.

The module provides a deep dive into media engagement, from building relationships with reporters and understanding what makes a good news story to crafting and delivering a message that hits the mark. Though the media lessons are self-paced, the module takes about 50 minutes to complete.

Other training modules available online through FB University include political advocacy; Board Essentials, which helps county board members develop their skills; FB Builder, an evaluation tool county Farm Bureaus use to assess eight building blocks of organizational health; and Pillars of Agricultural Literacy, a tool to guide individuals or groups in creating a purposeful plan to help consumers learn about agriculture.

Contact Jordan Henry, director of leadership & organizational training (, with questions about Farm Bureau University.

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