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Dakotafest Introduces New Farm Bureau Financial Services Rural Lifestyle Pavilion

Newsroom / August 17, 2018

Dakotafest 2018 will include the new Farm Bureau Financial Services Rural Lifestyle Pavilion, announced IDEAg Group LLC. The show will be held Aug. 21–23, in Mitchell, South Dakota, and will feature candidate forums, educational sessions, family-friendly offerings and more than 500 exhibitors.

“We are excited to have the addition of the Farm Bureau Financial Services Rural Lifestyle Pavilion at the show this year,” said Amy LaTessa, Dakotafest show director. “The pavilion completes the show by offering health and safety sessions and activities for the entire family. We appreciate the partnership and continued support of Farm Bureau Financial Services.”

Farm Bureau Financial Services Rural Lifestyle Pavilion daily activities include the following (all times are Central):

  • Color My Farm Mural – add your creative genius to a 16’ x 5’ rural farm mural
  • Pig Races – root on your favorite pigs at 11:00 a.m. and 3:00 p.m. (Tuesday and Wednesday) and 11:00 a.m. and 2:00 p.m. (Thursday)
  • Kids’ Pedal Pull – cheer on the kids at 1:00 p.m.
  • Powering Your Safety – power line safety demonstration at 10:30 a.m. and 2:30 p.m.

In addition to daily activities, the Rural Lifestyle Pavilion will host two educational sessions.

On Wednesday, Aug. 22, at 2:00 p.m. Central, Dr. Mandi Greenway, Avera Medical Group dermatologist, will present a sun safety session. During the healthy eating/healthy snacks session on Thursday, Aug. 23, at 10:00 a.m. Central, Kat Anundsen will share fun, fresh meal and snack ideas in addition to identifying foods for growth and development.

If weather permits, on Tuesday, Aug 21 in the late afternoon, Avera Careflight will land at Dakotafest to show off its new Airbus H145 helicopter, one of the most advanced helicopters in the Midwest. This a great opportunity for attendees to look around the aircraft and ask the crew questions.

Farm Bureau Financial Services was founded more than 75 years ago to serve the unique needs of farmers and ranchers. Today, as a leading ag insurer in South Dakota, the company helps client/members protect what matters most. Farm Bureau Financial Services is the official insurance sponsor of Dakotafest. To learn more, visit

IDEAg Group LLC delivers an optimal experience to attendees, exhibitors and industry thought leaders in the agricultural market. Through its established farm show events and Feed & Grain Magazine, the IDEAg Group is dedicated to bringing interactive, content-rich, high-value events to the marketplace, connecting top-level producers to providers across the country. The IDEAg Group offers interactive events, publications and media products that are produced “For Agriculture. By Agriculture.” To learn more about IDEAg Group LLC, visit

Amy LaTessa
Show Director
(815) 621-3254
Cyndie Shearing
Director, Internal Communications
(202) 406-3649

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