AFBF Hosting Women’s Communications Boot Camp

Podcasts / Newsline October 24, 2019

Credit: AFBF 

A group of farm women are in Washington, D.C. this week to gain skills in communication and advocacy. Micheal Clements has more.

Clements: The American Farm Bureau Federation’s Women’s Communications Boot camp this week provides female Farm Bureau members skills to communicate about agriculture. Sherry Saylor, AFB Women’s Leadership Committee Chair, says the event empowers women to take action for agriculture.

Saylor: We’re excited to be in D.C. this week as we facilitate Women’s Communication Boot Camp. We are working with the American Farm Bureau staff. We brought 15 women here to train them in their communication skills, they are farm and ranch women from across the country, and increasing their communication skills when it comes to agriculture and advocacy.

Clements: Saylor says the extensive training includes advocacy, media and public speaking.

Saylor: They come prepared with a speech. They have a private coach who helps them take that speech apart. They also get training in social media, as well as the press. And they also are learning to be better advocates because we also do a lot of advocacy training, we give them the opportunity to go to the Hill and advocate on agricultural issues with their own congressman. So, it’s a pretty inclusive communication skill set that they are receiving here with a lot of private coaching along with it.

Clements: Saylor says its important all of agriculture has the skills to educate and advocate about agriculture to others.

Saylor: Our own President, Zippy Duvall, has said that we need to get out of the fence rows, and we need to engage with the consumer and with our policy makers here in D.C. So, it’s an exciting opportunity to train these women to allow them to increase their skills and then to do great things with the training that they have afterwards.

Clements: Micheal Clements, Washington.

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