H-E-B COO and Arizona Produce Farmer on Importance of Consumer Engagement
Viewpoints / Farmside Chat January 21, 2020
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In agriculture, we talk about the disconnect between consumers and the farm. Most consumers are further removed from how their food is produced than generations before. Martin Otto, Chief Operating Officer of H-E-B and Arizona vegetable grower John Boelts join American Farm Bureau's Vice President of Communications Terri Moore to talk about the opportunity to share our story and connect with people outside our fencerows live from Farm Bureau’s Annual Convention.
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Farmside Chat takes a closer look at modern farming in America, explores the latest agricultural innovations and brings listeners right alongside the people who are growing our food, fuel and fiber. On this monthly podcast, AFBF President Duvall chats with farmers, leaders, and lawmakers around the country about what goes into growing a safe and sustainable food supply.
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