Our Food Link is a year-round program that county and state Farm Bureaus can use to effectively reach consumers of all ages and backgrounds with information about today’s agriculture. This outreach is more important than ever because the average American is now at least three generations removed from the farm. In fact, farm and ranch families make up less than 2 percent of the U.S. population.
Throughout the year, Farm Bureau members help people connect with sources of clothing, food, shelter and energy in their communities. Activities range from outreach at supermarkets or farmers’ markets to hosting interactive booths at community events, speaking with lawmakers and neighbors about food or visiting a classroom to help students understand agricultural topics.
Need help getting started? This toolkit is designed to help you start thinking about projects that will engage people in your community. Included are sample activity ideas, media outreach sample text, program graphics and plenty of room to customize Our Food Link to your area.