Hero Ag Innovation Challenge

Ag Innovation Challenge

The Farm Bureau Ag Innovation Challenge is a national business competition that showcases U.S. startups developing innovative solutions that address challenges facing America’s farmers, ranchers and rural communities.

Entrepreneurs Needed to Rise to the Challenge

The Farm Bureau Ag Innovation Challenge is a national business competition that showcases U.S. startups developing innovative solutions that address challenges facing America’s farmers, ranchers and rural communities. The Challenge was the first national business competition of its kind focused exclusively on rural entrepreneurs.

Now in their eleventh year, the American Farm Bureau Federation in partnership with Farm Credit, are looking to identify the top entrepreneurs who are addressing both traditional challenges farmers face on their operation, such as access to labor, optimizing yield and reducing operating costs, to entrepreneurs who are addressing new challenges facing farmers and rural communities.

The overall winner of the competition will receive $100,000 in startup funds, the runner-up will be awarded $25,000 and two additional business owners who advance to the final four round will receive $10,000.

Farm Bureau is offering a total of $145,000 in startup funds throughout the course of the competition. After the application period closes, 10 semi-finalist teams will be selected and announced on Sept. 3. Next, the 10 semi-finalist teams will pitch virtually to compete for a spot in the final four round of the contest.

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The future of agriculture will rely on innovative solutions to the challenges we face. The Ag Innovation Challenge helps entrepreneurs grow their ideas into products that support farmers and ranchers in their mission to provide the food, fuel and fiber we all rely on.

- Zippy Duvall, AFBF President

2025 Challenge Semi-Finalists

GRIPP
Indiana Farm Bureau

GSR Solutions
Vermont Farm Bureau

Halio
Utah Farm Bureau

Just In Traps
Texas Farm Bureau

Labby
New York Farm Bureau

Northstar Lime
Minnesota Farm Bureau

Padma Agrobotics
Arizona Farm Bureau

Poultry Patrol
Iowa Farm Bureau

ReEnvision Ag
Iowa Farm Bureau

RhizeBio
North Carolina Farm Bureau

Prizes

The final four teams will be awarded $10,000 each and participate in a live pitch competition in front of Farm Bureau members, investors and industry representatives at the AFBF Convention in January 2025 in San Antonio, Texas, to win:

  • Farm Bureau Ag Innovation Challenge Winner, $90,000 (total of $100,000)
  • Farm Bureau Ag Innovation Challenge Runner-up, $15,000 (total of $25,000)

The competition process has been great…the exposure, the relationships, the networking, has been wonderful. And we’ve gotten to meet a lot of great people who have only validated our idea and our business model.

— Will Walls, NORDEF

Terms and Conditions

Entrepreneurs must be Farm Bureau members to qualify as a top ten semi-finalist. Applicants who are not Farm Bureau members can join a state Farm Bureau of their choice. Visit fb.org/join to learn about becoming a member.

In Partnership with Farm Credit

Farm Credit supports rural communities and agriculture with reliable, consistent credit and financial services, today and tomorrow. Our nationwide network of customer-owned financial institutions provides loans and related financial services to U.S. farmers and ranchers, farmer-owned cooperatives, rural homebuyers, agribusinesses and rural infrastructure providers.

Providing much-needed capital to Rural Business Investment Companies (RBICs) and other rural entities, mentoring rural entrepreneurs and fostering innovation in rural America are other ways Farm Credit fulfills its mission to support vibrant rural communities. That is why Farm Credit is pleased to be the American Farm Bureau Federation’s premier partner on the Ag Innovation Challenge.

For more information, visit www.FarmCredit.com.

For More Information

Contact: aginnovation@fb.org