Farm Bureau Member Benefit Partner Helps Farmers get a ‘Gripp’ on Their Operations

The American Farm Bureau Federation’s new Member Benefit partner provides solutions for team-wide communications and asset record management. Wisconsin-based Gripp offers an operator-centric way to manage and keep records of any important assets using an app that keeps everyone on the team connected in real time.

Along with being the organization’s newest Member Benefit partner, Gripp, led by Farm Bureau member Tracey Wiedmeyer, is the 2025 AFBF Ag Innovation Challenge winner.

“The member benefit partnership, like the Ag Innovation Challenge, is an opportunity to get Gripp into the hands of growers and producers nationwide, transforming the way they manage their operation’s assets and communicate with their teams, so they're able to focus on thriving in every season,” said Wiedmeyer.

As a Farm Bureau Member Benefit partner, Gripp will offer exclusive discounts on products and services to help Farm Bureau members on and off the farm.

Gripp bills itself as is agriculture’s easiest way to track what’s most important to farmers and their farms, from trucks to trees, pivots to power units. The app, available on all desktop and handheld operating systems, allows users to keep tabs on everything across all brands in one place. Through Gripp, farmers can seamlessly message their teams, keeping conversational context from escaping the farm, stay up to date on service intervals with alerts and reminders and keep asset data centralized and accessible to their operators.

Farmers are using the platform’s tools for tracking equipment and assets, managing maintenance schedules, facilitating team communication and documenting operational knowledge. They also use it to manage rental housing and office maintenance needs, plus personal vehicle repair and more.

You can even test out leaving a note on a skid steer, as you would on your own equipment.

Learn more about the many ways Gripp can help you simplify and streamline your records for maintenance, operations and more, or sign up today at www.gripp.ag.

Farm Bureau® Member Benefits

It pays to be a Farm Bureau Member. Farm Bureau is working to help members achieve their goals through savings on the products and services they need. On behalf of Farm Bureau’s nearly 5.9 million members, Farm Bureau is thankful for our national member benefit partners and the value they add to every membership.

In 2024, national member benefits programs saved members over $12,000,000*, creating over $1,500,000* in revenue to support the Farm Bureau mission. Learn more about Farm Bureau® Member Benefits here or contact your state Farm Bureau.

Ag Innovation Challenge

The Ag Innovation Challenge showcases U.S. startups developing solutions to the many unique challenges farmers, ranchers and rural communities face. As the 2025 AFBF Ag Innovation Challenge winner, Gripp received a total of $100,000 to grow their business.

Sponsored by Farm Credit, Bayer Crop Science, John Deere, Farm Bureau Bank, Farm Bureau Financial Services and T-Mobile, the Challenge is now in its 12^th year.

The four teams advancing to the final round will each receive $10,000 and will be announced on Sept. 10. The four teams will compete on Monday, Jan. 12, at the AFBF Convention in front of a live audience of Farm Bureau members, investors and industry representatives.

Top titles and prizes will be awarded as follows:

• Farm Bureau Ag Innovation Challenge Winner, total of $100,000
• Farm Bureau Ag Innovation Challenge Runner-Up, total of $25,000

* Based on available figures and estimated average prices.