Farm Bureau Member Benefits Partner Midland Radio Helps Farmers Stay Connected in the Field

Farm Bureau’s newest national Member Benefits partner has tools to help solve a longtime problem in rural America: reliable communications products that go the distance where cellular service may be limited. Kansas City, Missouri-based Midland is a leader  in two-way radio communication technology designed to improve safety, coordination and efficiency across agricultural operations.

Midland is the only communications company participating in the national Farm Bureau Member Benefits Program, providing access to reliable communication tools to help producers stay connected in the field. From managing crews across large properties to maintaining connectivity in remote areas, Midland radios meet the real-world demands of farm life.

Designed for environments where traditional connectivity may fall short, Midland’s portfolio of general mobile radio service (GMRS) radios and National Oceanic and Atmospheric Administration (NOAA) weather alert technology provide farmers with reliable, easy-to-use tools that enhance preparedness.

“We’re excited to welcome Midland Radio to our national Member Benefits portfolio of partners,” said Joanne Hogan Daugherty, director, member benefits at the American Farm Bureau Federation. “Communication is one of the most consistent challenges our members face every day, whether they’re coordinating across the fields or staying connected in areas where cell service simply isn't reliable. Midland’s radios are built for exactly those conditions. Adding a dependable, purpose-built communication tool to our lineup of member benefits gives members real value, and we're proud Midland has chosen Farm Bureau as its partner in serving the agricultural community.”

Matt Sirgo, who manages member benefits for Louisiana Farm Bureau, said Midland’s focus on addressing challenges on the farm and ranch is appreciated.

“Midland has been a great addition to our Member Benefits program here at Louisiana Farm Bureau. We have a bunch of great partners, but it’s always special to have a benefit geared toward the agricultural community,” Sirgo said.

Farm Bureau ® Member Benefits

It pays to be a Farm Bureau member. Farm Bureau is working to help members achieve their goals through savings on the products and services they need. On behalf of Farm Bureau’s nearly 5.5 million members, Farm Bureau is thankful for our national member benefit partners and the value they add to every membership.

In 2025, national Member Benefits programs saved members over $11 million*, creating over $1.4 million* in revenue to support the Farm Bureau mission. Learn more about Farm Bureau® Member Benefits here  or contact your state Farm Bureau.

* Based on available figures and estimated average prices.