New Mexico Farm and Livestock Bureau Makes a Pitch for Ag at Isotopes Baseball Game

To engage with the public about agriculture, New Mexico Farm and Livestock Bureau hosted Ag Day at the Albuquerque Isotopes.

The event, held June 24, 2024, drew over 6,000 attendees. Multiple state agricultural organizations were invited to host a booth and show the urban Alburquerque audience how they are connected to agriculture in their daily life. Additionally, the NMF&LB hosted an interactive activity displaying agricultural facts specific to baseball.

Along with the various agricultural organizations, two member benefit dealerships displayed equipment and a vehicle, showcasing one of the many perks of being a Farm Bureau member. The two dealerships were situated in front of the stadium, next to a local FFA chapter displaying their show animals.

Both farmer and associate members volunteered at the NMF&LB booth, handing out cowbells with the NMF&LB and Isotopes logos to the first 3,000 attendees and connecting with urban members on the importance of agriculture. State policymakers joined NMF&LB in their VIP suite to directly interact with Farm & Livestock Bureau members and hear what issues are most important to them.

State Awards of Excellence

Ag Day at the Isotopes earned NMF&LB a state Award of Excellence in the coalitions and partnerships category, presented by the American Farm Bureau Federation. The award is presented annually at the AFBF convention.